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Business Administration: Marketing

In Person

Campus: Jackson

Two women, possibly discussing Business Administration or Marketing, stand and talk in a room with others. One wears a red blouse and black blazer; the other, a dark coat. A clothing rack with a blue vest and a sign are nearby.

Connect people with what matters

The Marketing concentration at �鶹��Ƶ prepares students to create value, build brands, and connect organizations with their audiences in a rapidly changing marketplace. Courses in strategic marketing, digital marketing, selling strategies, and consumer behavior equip graduates for careers in marketing, communications, and brand management.

Quick Facts

Academic Program

Bachelor of Science in Business Administration

Department

Business

Format

In Person

Program Type

Concentration

Accreditation

Association to Advance Collegiate Schools of Business

We are the only AACSB Accredited Christ-centered school of business in Tennessee and one of nine in the world that say their evangelical faith is central to their mission. With AACSB we measure student learning and have faculty who are professionally and academically engaged.

Curriculum

What You'll Study

Marketing at �鶹��Ƶ is where strategy meets creativity — and where both are grounded in genuine respect for the people you're trying to reach. You'll develop the analytical and communication skills to build brands, understand consumers, and create campaigns that create real value.

Find Your Way

Degree Pathways

Academic Pathways

Bachelor of Science in Business Administration

Minor

A man presents digital marketing insights on a screen to a group in a conference room. Attendees, possibly MBA students, sit at tables with laptops, facing the presenter. The room has neutral walls and multiple monitors displaying slides.

A woman with long dark hair sits at a wooden table working on a laptop. Surrounded by papers and magazines, she focuses on Business Administration as a digital stock ticker display glows in the background.

Marketing Built on Truth and Genuine Value

At �鶹��Ƶ, marketing is studied as both a discipline and a responsibility. You’ll learn to understand people, craft compelling messages, and build strategies that create genuine value — all within a Christ-centered community that believes good marketing starts with integrity and ends with impact.