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Duncan Nicol

Associate Professor of Marketing and Assurance of Learning Coordinator

About

Dr. Cameron “Duncan” Nicol is an Associate Professor of Marketing at Â鶹ÊÓƵ University and runs his own marketing consulting and creative firm. Dr. Nicol’s research is published in the Journal of the Academy of Marketing Science, the European Journal of Marketing, the Journal of Business Research and many others. His work has also been presented at various conferences including the American Marketing Association, Society for Marketing Advances and the Academy of Marketing Science. Prior to entering graduate school, he worked in education at a Title I high school in Memphis, Tennessee. Dr. Nicol helped to develop curriculum for the Marketing department and a dual-enrollment program through the Fogelman College of Business at the University of Memphis. Before his time as an educator, he worked in sales for Verizon Wireless. In his spare time, Dr. Nicol is also involved in the community, coaching soccer at Arlington High School.

Education

  • Ph.D, University of Mississippi

  • M.A.Ed., Â鶹ÊÓƵ University

  • M.B.A., Â鶹ÊÓƵ University

  • B.S.B.A., Â鶹ÊÓƵ University

Programs

Scholarship

Articles

  • Effect of CEO-TMT pay ration on the value of new product introductions (2024)

    International Journal of Corporate Governance

  • European Journal of Marketing

  • Multidisciplinary Business Review

  • Effects of Leadership Style on Hindrance Stressors, Burnout, Job Satisfaction and Individual Performance in a Nursing Unit (2022)

    Journal Of Healthcare Management

  • The impact of CEO extraversion on organizational proactiveness and corporate social responsibility (2021)

    Society for Marketing Advances Annual Conference

  • Many roads lead to Rome: How entrepreneurial orientation and trust boost the positive network range and entrepreneurial performance relationship (2020)

    Industrial Marketing Management

  • Marketing Management Journal

  • Journal of Business Research

  • Me, myself, and I: Influence of CEO narcissism on firms’ innovation strategy and the likelihood of product-harm crises (2017)

    Journal of the Academy of Marketing Science

  • Birds of a feather: Intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR (2017)

    Journal of the Academy of Marketing Science

Presentations

  • How does compensation affect new product valuation? (2021)

    Society for Marketing Advances Annual Conference

  • The impact of CEO extraversion on organizational proactiveness and corporate social responsibility. (2021)

    Society for Marketing Advances Annual Conference

  • Benchmarking Strategic Orientation and Firm Performance: An Analysis of the Dimensions of Entrepreneurial Orientation (2019)

    Southern Management Association

  • The Face of Marketing: Using Facial Width-to-Height Ratio To Predict CMO Strategic Decision Making (2018)

    American Marketing Association Summer Educator's Conference

  • Seeking Pleasure or Avoiding Pain: Influence of CEOs’ Regulatory Foci on Firms’ Strategic Emphasis and Corporate Social Responsibility (2016)

    American Marketing Association Summer Educator's Conference

  • Strengthening the Sales Relationship: Adaptive Selling Through Sports Identification (2014)

    Southeast Marketing Symposium

Awards

  • Research Excellence Award, McAfee School of Business (2024)

  • Best Overall Conference Paper, Atlantic Marketing Association (2023)

    The paper/presentation "Putting People First: Female CEOs and Relational CSR" with co-authors Prachi Gala and Saim Kashmiri won the award for best paper in the conference. The selection of one outstanding paper in the conference based on multiple rounds of reviews and range of scholars and reviewers voting for the best paper across tracks.

  • Best Paper in Marketing Strategy Track, Atlantic Marketing Association (2023)

  • Newell Innovative Teaching Award Honorable Mention (2019)

  • Teaching Excellence Award, McAfee School of Business (2018)

  • Research Excellence Award, McAfee School of Business (2017)

  • Best Paper Award, 2016 Society for Marketing Advances Conference (2016)

    Duncan Nicol received the Best Paper Award at the 2016 Society for Marketing Advances Conference held in Atlanta, GA. Duncan and his co-authors Prachi Gala and Saim Kashmiri (both of the University of Mississippi) received the award for their paper, “Seeking Pleasure or Avoiding Pain: Influence of CEOs’ Regulatory Foci on Firms’ Strategic Emphasis and Corporate Social Responsibility.â€