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MBA: Digital Marketing

Online
A man presents digital marketing insights on a screen to a group in a conference room. Attendees, possibly MBA students, sit at tables with laptops, facing the presenter. The room has neutral walls and multiple monitors displaying slides.

Lead in the digital marketplace

The MBA with a Digital Marketing specialization at Â鶹ÊÓƵ University provides a comprehensive overview of digital marketing strategy, tools, and best practices — equipping students for leadership in an evolving digital landscape. Students develop the skills to drive data-informed campaigns, manage digital channels, and build brands in today’s competitive marketplace.

Quick Facts

Department

Business

Format

Online

Program Type

Concentration

Curriculum

What You'll Study

The MBA with a Digital Marketing concentration at Â鶹ÊÓƵ develops strategic marketers for a digital-first world — combining the leadership foundation of an MBA with advanced expertise in digital channels, consumer behavior, content strategy, and data-driven marketing performance.

A woman with long dark hair sits at a wooden table working on a laptop. Surrounded by papers and magazines, she focuses on Business Administration as a digital stock ticker display glows in the background.

Leading in the Digital Marketplace with Strategy and Purpose

At Â鶹ÊÓƵ, digital marketing is studied as both a strategic discipline and an opportunity to connect authentically with audiences. Faculty equip you with the practical skills and ethical framework needed to lead in digital marketing — preparing you to build brands and campaigns that create real value.

Related Programs

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