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Kevin Westbrook

Professor of Marketing

About

Dr. Kevin Westbrook, Professor of Marketing, has over 30 years’ experience working with companies to develop internal strategies to grow revenues and market share, increase cost savings and efficiencies, and differentiate the organization’s services and products. Thirty years of his career were spent in healthcare administration, strategic marketing and advising organizations. He received his MBA and Ph.D. in marketing from the University of Memphis and is a tenured graduate Professor of Marketing. In 2010 he was honored with the Newell Innovative Teaching Award and received the McAfee School of Business Dean’s Service Award while at Â鶹ÊÓƵ University. In addition to these awards, Dr. Westbrook has published in numerous academic peer-reviewed journals and is presently researching sales enablement and servant leadership behaviors.

Education

  • Ph.D, University of Memphis

  • M.B.A., University of Memphis

  • B.S., University of Memphis

Programs

Scholarship

Articles

  • Servant Leadership Effects on Salesperson Self-Efficacy, Performance, Job Satisfaction, and Turnover Intentions (2022)

    Journal of Business-To-Business Marketing

  • Effects of Leadership Style on Hindrance Stressors, Burnout, Job Satisfaction and Individual Performance in a Nursing Unit (2022)

    Journal Of Healthcare Management

  • Do Pass-Fail Experiential Learning Activities Enhance Gen Z Sales Student Engagement? (2021)

    Journal of Selling

  • Sales Enablement and Hindrance Stressors’ Effects on Burnout, Turnover Intentions, and Sales Performance (2020)

    Marketing Management Journal

  • Journal of Health Management

  • Journal of Health Management

  • First things first: Evaluate the potential of a process before establishing process control (2014)

    Quality Progress

  • Measuring patient-perceived hospitality service quality: validity and managerial usefulness of HCAHPS scales (2014)

    Health Marketing Quarterly

  • Differences in Perception of the Morality of Profit-Making Among Various Student Populations (2012)

    Ethics and Critical Thinking Journal

  • Gender, Competitiveness, and Unethical Negotiation Strategies (2011)

    Gender in Management: an International Journal

  • Conflict Resolution & Negotiation Journal

  • Negotiator Hypercompetitiveness and Unethical Negotiation Strategies: Examining the Effects of Performance Goals (2009)

    Ethics and Critical Thinking Journal

Presentations

  • Negotiator Sex Differences, Competitiveness, and Unethical Negotiation Strategies (2010)

    Academy of Management Association