Colors
The primary Â鶹ÊÓƵ brand colors are Cardinal (Red 193) and Cream (White). Black and Gray are considered secondary colors which work well as accents or background colors. If ordering apparel, we recommend the use of Â鶹ÊÓƵ's primary and secondary colors. These other colors work well as tertiary colors to accent the primary and secondary colors in print and digital designs. If you have any questions about the use of colors in your design or promotional items, please ask the Director for Creative Services.
Print uses a color model (CMYK) that doesn't always translate to the color model that computer and video monitors use (RGB). We've done our best to give you the codes that are a close match.
Primary Â鶹ÊÓƵ Brand Colors
Cardinal (Red 193)
- Spot Color: Pantone 193 Red
- CMYK: 0, 100, 64, 33
- RGB: 153, 0, 38
- HEX: #990026
Cream (White)
- CMYK: 0, 0, 0, 0
- RGB: 255, 255, 255
- HEX: #ffffff
Secondary Â鶹ÊÓƵ Brand Colors
Black
- CMYK: 75, 68, 67, 90
- RGB: 0, 0, 0
- HEX: #000000
Gray
- CMYK: 43, 35, 35, 1
- RGB: 153, 153, 153
- HEX: #999999
Tertiary Â鶹ÊÓƵ Brand Colors
Dark Blue
- Spot Color: Pantone 5405
- CMYK: 76, 45, 31, 5
- RGB: 73, 119, 145
- HEX: #497791
Light Blue
- CMYK: 70, 15, 0, 0
- RGB: 46, 159, 201
- HEX: #2E9FC9